Your reputation is precious – and at Bergmans we work hard to help you enhance it, develop it – and protect it.

Knowing the media, understanding how they work and what they look for is a skill that is not learned overnight. At Bergmans we have accumulated 50 years of experience in dealing with the media at local, regional and national level, so we’re well placed to protect your interests every step of the way.

Telling your story, broadcasting your news…..

When you have news to share, you need to know that your story is not only getting out there but - more importantly - is reaching the audiences that really matter to you

The media deliver your message for you – but they can only deliver if they are fed your message at the right time, and in the right format. At Bergmans we have a detailed knowledge and understanding of all parts of the media – print, broadcast and electronic - and we work with you to precisely target the media that will best deliver your message to your audiences

We know, for example, which journalists will only accept news releases via email – and we know of a fair number who shun this completely and will only accept stories by fax. We even know of some who will only accept material by post!

Precise targeting and fast efficient delivery is what we specialise in.

Responding to media enquiries…….

The media will often come to you; seeking an opinion, asking for comment; sometimes about what is happening in your industry; often about what is happening specifically in your company.

It is too easy to feel rushed – harassed even – by media who have their own time pressures and deadlines. This can result in your company spokesperson saying something that is instinctive, not well thought out – or sometimes simply inappropriate.

Using the Bergmans team as a ‘buffer’ buys you thinking time. It allows you to carefully consider the implications of what it is you are being asked about, and it gives you time to formulate (with our help) a proper and correct response.

How useful is this service? Consider this: many of our established clients automatically direct media enquiries to Bergmans without any initial comment/reaction on their part. They are confident that we understand enough about their business to handle such media contacts on their behalf

And if the wheels do come off…….

If you ever face a difficult situation, having the Bergmans team on hand to act as a buffer & buy you time with the media is a service worth its weight in gold.

Put simply, we can help stop your drama becoming a crisis – and we can help contain a crisis and mitigate the damage to your hard-won reputation. That’s why we’ve devoted the next whole section of this website to “In a crisis”

Take a look. Make sure it’s never you!