10 Laws

The 10 laws of crisis management

1 The truth, sincerely and simply told, is the most effective weapon.
2 You are the only one looking after your interests,
3 The time to think and plan is before, not during, a crisis.
4 Speed is of the essence in countering adverse publicity.
5 Admit mistakes and apologise when you're in the wrong.
6 Make sure you know what people are saying and be prepared to respond.
7 Make payments into the PR goodwill bank - in the hope that you'll never need to draw on them.
8 The court of public opinion is more important to your reputation than a court of law.
9 No comment is never an option.
10 Surviving a crisis isn't compulsory - but it sure beats the alternatives.